HOW MUCH SUMMER CAN YOU HANDLE?
How much summer can you handle? The new SuperRebel Kidsgear collection for SS16 will bring out the rebel in kids. The logo of SuperRebel Kidsgear, a little devil, pops up everywhere. And definitely not in the places where you’d expect them… Not only the logos are playing hide-and-seek. Kids will find all sorts of really cool gifts hiding in their clothes.
Charlotte Varossieau, stylist at SuperRebel Kidsgear explains: ‘’We love playing with our collection, so it stands out subtly but dinstinctly. This season the logos cannot be found in the usual spots like a breast pocket, but in places where you’d expect tiny tattoos. For instance on the ankle, or on the lower arm.’’
Just like the first collection, kids can find some surprising gifts in their clothing. If they look in their coat pockets, they could find a pair of fold-up sunglasses or a lovely bow which completes their outfits. That’s why SuperRebel Kidsgear is the ultimate toolkit to become a SuperRebel. There are also some interesting surprises as to the choice of materials. There’s a pair of shorts made of piqué materials and regular sweat fabrics are mixed with an inside-out variant.
BEST OF BOTH WORLDS
Linda van de Wiel, Brandmanager at SuperRebel Kidsgear: ‘We really feel we are doing something different with SuperRebel KidsGear. We approach the brand in a different way. We are able to do this because our team consists of people from different backgrounds and we challenge each other. SuperRebel Kidsgear is a collaboration between kids clothes specialists, BRNDWRKS, and the brandbuilders from creative agency, SuperRebel.com. Together they came up with a strong brand, outspoken for kids who like to explore and express themselves.
The SuperRebel KidsGear Spring-Summer collection of 2016 is for girls and boys in the age of 2-14 years (size 92-164).